Improved: A collaborative effort between Ming Hsiung, Cory Strassburger, and Alex Henry resulted in a groundbreaking achievement: the co-direction and co-production of the iPad's first-ever motion magazine cover and feature spread. This groundbreaking work was showcased in the highly anticipated March/April 2010 edition of VIV Magazine, a cutting-edge digital publication catering to women.
The feature's captivating narrative unfolded within a noir-style apartment building, immersing readers in a series of visually stunning scenes. This innovative presentation served as the backdrop for an enlightening article addressing women's common sex fears, allowing for a nuanced exploration of a sensitive topic.
The combined talents of the creative team brought together a harmonious blend of storytelling, aesthetics, and technology, delivering an unforgettable experience that pushed the boundaries of digital publishing and set a new standard for interactive magazine content.